Portfolio
Shutters Network International
Canon's largest partner, a community of photographers and other media creatives in Africa with their headquarters in Nigeria. This community is dedicated to helping members with professional development via the sharing of insights and other developmental resources
Brief
Establish a cohesive digital presence that strengthens
brand identity, increase audience engagement, and position Shutters Network for long-term growth and visibility.
Our Approach
Strategize. Optimize. Advertise.
We developed a structured content strategy focused on professional development, growth, and collaboration. provided high-quality content creation, graphic design, and visual editing services tailored to diverse needs. Through targeted marketing, optimized campaigns, and streamlined content distribution, we helped Shutters Network effectively reach and engage their audience.
Results
Content Strategy: The content strategy focused on creating engaging posts that highlight the community goals. Blog posts and articles about industry relevant creative development ideas.User-generated content from community members.
Community Management: Increased rate and higher rate of Engagement and content interactions signifying content resonance, fostering community interest and excitement for events
Managing Digital Assets: Launched and managed relevant digital assets including Instagram, META Business Suites and META ADs Manager.
Analytics and Reporting: We monitored performance metrics and provided detailed reports to track the effectiveness of marketing strategy on page growth, engagements and conversions.
Sleek Studios
Sleek Studio Cosmetics, a global beauty and skincare brand, sought to improve online sales and digital presence by enhancing their eCommerce website. Goals included improving user experience, site navigation, and product presentation.
Brief
Drive growth in online sales, expand digital reach, and enhance lead generation through content optimization, social media strategy, and performance tracking.
Our Approach
Strategize. Optimize. Advertise.
We began by auditing the eCommerce website to improve SEO, speed, and mobile performance, leading to better visibility and higher conversion rates.
Next, we integrated Sleek Studio Cosmetics’ social media with the site, using user-generated content and cross-promotion to drive traffic and engagement.
Finally, we used analytics to track user behavior and launched targeted marketing campaigns that boosted both lead generation and conversions.
Results
Within 3 Months, the business experienced 76% growth in online delivery orders as well as secure multiple wholesale agreements. The business also experienced more than 30% improvement in reach, impressions, web traffic, engagements, lead generation and conversions.
Web Optimization: Worked with a team to repurpose, create, schedule, and share 24 engaging visuals and content pieces, contributing to attracting, expanding, and engaging followers.
Social Media Integration: Implemented strategies to boost traffic and generate leads by cross-promoting between social media platforms and the eCommerce site.
Analytics and Reporting: We monitored performance metrics and provided detailed reports to track the effectiveness of marketing strategy on page growth, engagements and conversions.
Mencity Boxing
Mencity Boxing is a sports entertainment brand dedicated to organizing combat sport events
Brief
Create a 60-day social media marketing strategy to promote a Boxing event (Capital City Rumble) and facilitate online ticket sales. Utilized META social media platforms to enhance reach, engagement, and ticket sales.
Our Approach
Strategize. Optimize. Advertise.
I developed a detailed 60-day social media marketing plan for Mencity Boxing, built around audience demographics, location, and interests. The plan included a creative content strategy, paid media planning, and ad placement.
We optimized by linking social media efforts with the ticketing platform, leveraging influencer content and cross-promotion to drive engagement.
To boost ticket sales, we launched targeted paid ads and retargeting campaigns aimed at users who had previously interacted with the brand.
Results
Engagement Rates: Increased rate and higher rate of Engagement and content interactions signifying content resonance, fostering community interest and excitement for events
Ticket Sale Revenue: High revenue generation from ticket sales on social media platforms through direct message and ticketing platforms during these campaign, indicating effectiveness of the marketing campaign in driving purchases and meeting financial goals.
Website Click-Through Rate: Monitoring traffic to the event page shows user interest in ticket purchases. The conversion rate, or the percentage of visitors buying tickets, was crucial for evaluating the website's and marketing funnel's effectiveness in converting interest into sales.
Social Media Reach and Impressions: This KPI measured the visibility of event-related posts on social media by tracking reach (unique users who viewed content) and impressions (total views). These metrics assessed the overall awareness generated by the campaign
Lushville Apartment
Lushville Apartments is a luxury apartment rental service that offers high-end living spaces in prime locations.
Brief
Provide a bespoke digital service that would help the business increase brand awareness among potential customers in the target demographic, generate leads through inquiries and visits to their Instagram business page.
Our Approach
Strategize. Optimize. Advertise.
To boost interest and visibility for LushVille’s luxury apartments, we crafted content tailored to their ideal audience.
We optimized their Instagram Business profile with high-quality visuals, compelling captions, user-generated content, and virtual tours — all reflecting a premium lifestyle brand. Targeted ad campaigns featuring eye-catching property visuals and exclusive offers further increased profile traffic and website visits.
Results
Engagement Rates: Lushville Apartments Instagram profile experienced a consistent increase in engagement rates, about 400% over 60 days.
Customer Acquisition Cost (CAC): By analyzing CAC, we evaluated the effectiveness of our marketing strategies to ensure control of the cost of acquiring new customers
Website Click-Through Rate(CTR): We used Google Analytics to monitor website traffic from Instagram, noting a 60% rise in traffic on the Lushville site due to enhanced engagement and targeted advertising efforts.
Conversion Rate: We monitored user interactions with Lushville's content, tracking conversion rates to optimize lead generation and call-to-action strategies for inquiries and tours
Shayo24
A premium beverage sales company with 24/7 online delivery service
Brief
Drive growth by implementing a structured, social media strategy that increases brand visibility, better engagement, and converts the right target audience into paying customers.
Our Approach
Strategize. Optimize. Advertise.
We set clear SMART goals and aligned them with a focused growth plan, then created a structured workflow with clear milestones.
Next, we organized and scheduled engaging visual content, and finally launched a strategic paid media plan targeting the right audience to drive real results.
Results
By focusing on brand awareness and community engagement, we developed a content schedule targeted at consumers of premium beverages within 15km of the store location.
Content: Worked with a team to create, schedule, and share engaging visuals and content pieces, contributing to attracting and engaging followers.
Managing Digital Assets: Launched and managed relevant digital assets including Instagram, META
Business Suites and META ADs
Manager.
Analytics & Reporting: We monitored performance metrics and provided detailed reports to track the effectiveness of marketing strategy on page growth, engagements and conversions.